Ahead of the April launch of a collaboration with Dover Street Market, jewelry industry disruptor Diamond Foundry is poised and ready to capture more of the new generation of evolved luxury consumer, thanks to its carbon-neutral process and fashion-forward positioning. And contrary to recent industry comment, thriving demand is keeping prices stable.
The Paris preview of the Diamond Foundry x Dover Street Market collaboration took place in a building overlooking the gardens of the 17th-century Palais Royal, an historic setting for a meeting of high-tech mineralogy and the most fashion-forward of concept stores. But fashion loves contrast and the industrial-styled presentation - featuring campaign photography by Katerina Jebb projected onto unfinished walls - belied the flawless diamonds within.
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