NEWSROOM    Build    May 03, 2022

How big companies kill ideas — and how to fight back, with Tony Fadell

How big companies kill ideas — and how to fight back, with Tony Fadell
May 03, 2022

Tony Fadell was instrumental in the development of the iPod and iPhone at Apple and then co-founded Nest Labs, which kicked off the consumer smart home market with its smart thermostat in 2011. Tony sold Nest to Google for $3.2 billion in 2014 and eventually left Google. He now runs an investment firm called Future Shape

Tony’s written a new book called Build: An Unorthodox Guide to Making Things Worth Making, which, I’ll be honest, is total bait for Decoder. It’s one part memoir, one part tech industry gossip, and one part org charts and decision-making. Seriously, this book has a lengthy section with actual diagrams of org charts to illustrate how company cultures change as things get bigger.

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Read the full article on The Verge here.

Photo Illustration by Grayson Blackmon / The Verge