NEWSROOM    Build    October 23, 2021

Inventing the iPod: How ‘really big risks’ paid off for Apple

October 23, 2021

While joining Apple, the world's most valuable company, seems like a no-brainer today, things were different back in 2001. That's when CEO Steve Jobs demanded — not asked — that Tony Fadell join the company to create a groundbreaking device. But the man who would go on to invent the iPod initially balked at the idea.  

"I was like, 'whoa whoa,'" Fadell tells me during a Zoom interview to commemorate the 20th anniversary of the iPod on Oct. 23. "Back then to go to Apple you had to be pretty nuts."

. . .

Read the full article here.