October 23, 2021
While joining Apple, the world's most valuable company, seems like a no-brainer today, things were different back in 2001. That's when CEO Steve Jobs demanded — not asked — that Tony Fadell join the company to create a groundbreaking device. But the man who would go on to invent the iPod initially balked at the idea.
"I was like, 'whoa whoa,'" Fadell tells me during a Zoom interview to commemorate the 20th anniversary of the iPod on Oct. 23. "Back then to go to Apple you had to be pretty nuts."
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“We need a user-friendly — no, a ‘user-delightful’ — tool to bring digital asset security to the rest of us, not just the geeks,” said Fadell.