NEWSROOM    Build    August 01, 2022

The Next ‘iPhone Moment’ Will Arrive, Eventually. Hurry Up Already

August 01, 2022

Before the iPhone launched on June 29, 2007, Tony Fadell was used to a regular working rhythm at Apple. People would send out emails at the beginning and end of the day, with "action items" based on conversations and other things that had recently happened. Sometimes, emails arrived between meetings too, but it wasn't a lot of them.

That all started to change about five months before the iPhone's launch. Suddenly, the frequency of emails increased. The several dozen employees using prototype iPhones around the company's Cupertino, California, offices were sending many more emails throughout the day, including in the middle of meetings, ramping up communication across the company.

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