December 06, 2022
When I come to Paris to see Tony Fadell’s new device, a clean rain has washed the city and the sun is out. Fadell and I hail a taxi. When he gives the address for Ledger—a maker of hardware wallets for the cryptoverse—he speaks in French, but even after six years abroad, there’s still Detroit in his voice.
At the meeting we enter, everyone is speaking English. People are sitting at a large table. On the walls are labels such as PHOTO ASSETS, VIEW FROM LANDING PAGE, USER FLOW, with big printouts taped below. Fadell strides to the front of the room.
“We’ve got seven weeks to pull this off,” he says. “Are we going to pull this off?”
. . .
